Fathom Field
Refresh cycles
Built to a definition, not to a round number.
We start by asking which records would be wrong to include. Checks run against the output, not against the intention. Each delivery says how old its parts are.
- Overlap reporting
- Where segments share records, stated rather than double-counted into a bigger total.
- Residual questions
- The parts of a brief the data cannot answer, returned as questions rather than guesses.
- Sample review
- A small extract produced and inspected against the brief before the full selection is run.
The counts cost nothing. What they imply is the part worth discussing.