Fathom Field

Refresh cycles

Built to a definition, not to a round number.

We start by asking which records would be wrong to include. Checks run against the output, not against the intention. Each delivery says how old its parts are.

Overlap reporting
Where segments share records, stated rather than double-counted into a bigger total.
Residual questions
The parts of a brief the data cannot answer, returned as questions rather than guesses.
Sample review
A small extract produced and inspected against the brief before the full selection is run.

The counts cost nothing. What they imply is the part worth discussing.